05 Aug Signage and advertisements have proven to be valuable assets to a company.
Signage and advertisements have proven to be valuable assets to a company. Whether it is a storefront sign or a billboard atop a large warehouse facing a busy roadway, visibility is everything. Though a sign may be effective during the day, at night it can be a different story. By illuminating a sign or even merchandise in a store window, you can draw a potential customer’s eyes right on target even after store hours.
For storefront signs, there are two common methods of illuminating a sign. Floodlighting can be aimed directly at a sign giving it the luminosity it needs to stand out in the darker hours. An alternative is back lighting. This is done by putting light fixtures behind a translucent sign. The majority of these fixtures use fluorescents which are not only energy efficient, but allow the sign to glow bright.
Another great method to maximize storefront visibility is to light up showcase products or promotions in a store window. A display of products can be separately illuminated, or you can light up the entire window. This allows any passerby to see your product, even when the store is closed and general lighting is off. You can customize your lighting technique based on the impact you wish to make. A jewelry store for example, may want a light that is directional to really bring out the sparkle in their gems, whereas a clothing store could be looking for more natural light to show a product’s true color.
When it comes to advertising, let your storefront work for you no matter the hour. Whether highlighting products in a window or catching customers with an illuminated sign, lighting can be a wonderful marketing tool. Call Beacon Services today to walkthrough your lighting ideas. Servicing from Petaluma to the ends of Sonoma and Marin, we’re here to light the way!
Jay Pacheco – Beacon Electrical – 707-318-6214